Adding annotations to your videos

Makhloufi Alexandre -

Introduction :

What are annotations ?
  • Annotations are text, video, and call-to-action overlays that appear on your Dailymotion videos both onsite and offsite.
  • Annotations are a fun and enriching way for partners to boost engagement by bringing interactivity to their videos.
  • Annotations help partners establish a dialog with their audience; make them participate while they watch their content.
Why use annotations ?
  • Increase dwell time and viewership.
  • Boost channel subscription and other engagement with promotional call-to-actions (channels, videos, social accounts). 
  • Provide relevant information about your video by adding links and all-to-action annotations to your videos, you drive traffic between different videos on your channel page. 

I. How To Use Annotations ?

Steb-by-step guide:

  1. Once you’re done uploading a video, click on “Edit” 

  1. Then click on “Add annotations” underneath the preview of your video. You should now see your video in a new player
  2. To add informative text to your video, click on the “speech bubble” icon at the bottom of the player
  3. To add an external link, click on the “single chain link” icon
  4. To add a preview for another video or promote your most recent upload, click on the “video cam” icon
  5. To add your Channel Page and a “follow” call to action button, click on the “profile icon”

II.  Common Uses with Annotations:

Annotations enable you to:

  • Engage with audience at a specific time of the video. For example you can ask users to like the video, share it, comment on it and follow your channel. 
  • Direct your audience towards other videos & playlists from your channel and other Dailymotion content.
  • Direct your audience towards your social media outlets.
  • Provide a way for your audience to contact you (inscribing your email address). 
  • Make it easy for your viewers to subscribe to your channel.
  • Increase the interactivity of your content. For example, asking viewers to choose between different endings to your video or taking a poll on a question that you ask.
  • Direct your audience towards other episodes in the series.
  • Promote your dot-com or merchandise store.
  • Highlight a part of the frame.

III. Best Practices with Annotations:

In order to make the most of this tool, find below some advice on how to best use annotations:

  • Avoid annotations in the top right corner of the frame in order not to obstruct the player controls. 
  • Do not obstruct the actual content. You want to make sure annotations add value to your video not hide it. 
  • Avoid using too many annotations as to not distract or frustrate the viewer. 
  • Keep text in the annotation short and to the point.
  • Have annotations at the end of your video open in the same page.

IV. Our partners use it

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