- Annotations are text, video, and call-to-action overlays that appear on your Dailymotion videos both onsite and offsite.
- Annotations are a fun and enriching way for partners to boost engagement by bringing interactivity to their videos.
- Annotations help partners establish a dialog with their audience; make them participate while they watch their content.
- Increase dwell time and viewership.
- Boost channel subscription and other engagement with promotional call-to-actions (channels, videos, social accounts).
- Provide relevant information about your video by adding links and all-to-action annotations to your videos, you drive traffic between different videos on your channel page.
I. How To Use Annotations ?
- Once you’re done uploading a video, click on “Edit”
- Then click on “Add annotations” underneath the preview of your video. You should now see your video in a new player
- To add informative text to your video, click on the “speech bubble” icon at the bottom of the player
- To add an external link, click on the “single chain link” icon
- To add a preview for another video or promote your most recent upload, click on the “video cam” icon
- To add your Channel Page and a “follow” call to action button, click on the “profile icon”
II. Common Uses with Annotations:
Annotations enable you to:
- Engage with audience at a specific time of the video. For example you can ask users to like the video, share it, comment on it and follow your channel.
- Direct your audience towards other videos & playlists from your channel and other Dailymotion content.
- Direct your audience towards your social media outlets.
- Provide a way for your audience to contact you (inscribing your email address).
- Make it easy for your viewers to subscribe to your channel.
- Increase the interactivity of your content. For example, asking viewers to choose between different endings to your video or taking a poll on a question that you ask.
- Direct your audience towards other episodes in the series.
- Promote your dot-com or merchandise store.
- Highlight a part of the frame.
III. Best Practices with Annotations:
In order to make the most of this tool, find below some advice on how to best use annotations:
- Avoid annotations in the top right corner of the frame in order not to obstruct the player controls.
- Do not obstruct the actual content. You want to make sure annotations add value to your video not hide it.
- Avoid using too many annotations as to not distract or frustrate the viewer.
- Keep text in the annotation short and to the point.
- Have annotations at the end of your video open in the same page.
IV. Our partners use it